Writing

This is a bibliography of writing books I recommend in my seminars. You may order most of these b...

Judy Gombita spotted this list of Great Literary Taunts: “A modest little person, with muc...

One of the most debated questions in all of journalism is how to handle direct quotations. Journa...

Dick Weiss of the St. Louis Post-Dispatch does some neat stuff on writing  in his Weiss on Writin...

Writing good is a big deal these days. A bigger deal then math, according to my friends and I, bu...

Thanks to the onslaught of technology and our need to constantly rush through everything, our gra...

Be Brief One of the worst mistakes email copywriters make is trying to shove the entire story i...

Here are six rules of thumb that will help you write a sales message that actually helps you mov...

The value of this Business Plan process is the thinking that it forces you to do about your busin...

Web writing is all about emotional impact. We’ve already said web writing is a direct selling env...

The most important words on your web site are not the ones you wrote. Here’s my thinking on this ...

Here’s a universal principle that frames the experience of writing for the web: “Form ever follow...

If this is indeed the year of reading more and writing better, we’ve been right on course with Da...

Are you a deluded writer? Stop! Before you answer that question, let me tell you about Brian Wan...

I won’t lie to you.  The verb “to lie,” meaning “to recline,” is not the easiest verb in the Engl...

Or would you rather just email me? A couple of readers have asked me about making “email” a verb....

Refined Wisdom: Here’s what I think about making verbs into nouns.   Usually, there are so many b...

Let’s rein in reign! Have you noticed how often you see these two words confused? Here’s a senten...

This is a bibliography of writing books I recommend in my seminars:               ...

Remember when Robert Novak (surprise, surprise) became upset with something James Carville said, ...