Here’s a few things to remember when you’re creating a strategy:
- Social media thrives on interaction, so make sure you’re giving your fans and followers something they can’t just read off your website.
- Add some personality to messages so that your fans know there’s actually a person on the other side of the connection.
- Remember that different communities have different personalities, so don’t just spam them all with the same line. If you’ve done your job correctly, people who belong to more than one social community may be following your account on each, so it is a red flag to see the same line of content on each. That flag says you’re spamming me.
2. Turn blog posts into advertisements.
If you’re blogging consistently, you’re on the right track. But if all your blog posts are about your own product or service, you’re really just advertising. Don’t do this! Provide value for the readers of your blog. They didn’t come to your blog to read about how awesome XYZ service is, although you can definitely link to that service or even mention it at the end of a post. The more in-depth and interesting your blog posts are, the more people will realize that a) you know what you’re talking about, and b) you’re not just giving them a used car salesman-type pitch. The best blog posts get the reader to think highly of the author, which makes them think highly of the company, which makes them remember that company when they have a need for your product or service. Be subtle. Give readers the perception that you’re awesome, but don’t shove it down their throats.
