1. Assess
- Prioritize your business objectives by determining what it is you are trying to achieve: employee retention, boost collaboration, enhance executive visibility, increase speed to innovation or turn your employees into powerful brand ambassadors.
- Map your communication by analyzing your current information flow and determining how employees engage your intranet or social media tools.
- Determine what your ideal social media ecosystem would look like. What cultural differentiators are you hoping to foster?
2. Align for Design
- Assess your perceived issues and actual limitations by balancing potential risks against projected gains in productivity, collaboration and innovation.
- Develop solid company guidelines for social media use and use metrics to measure how well your engagement
tools are working.- Align and train your leadership and get senior management buy-in to create a social networking mindset across business functions.
3. Implement
- Identify the most effective tools for your needs—from wikis and microblogs to robust knowledge-sharing and innovation platforms.
- Work closely with your IT teams to ensure your efforts are compliant with all internal rules, standards and architectures.
4. Ensure Sustainability
- To harness the power of social media and ensure your networking investments are sustainable, it is essential that you implement replicable, enterprise-wide training so that you overcome capability gaps (e.g., generational, geographical) that are present within your company.
5. Measure and Adjust
- Let’s face it, judging social media ROI is difficult. But by establishing a benchmark and then conducting employee engagement focus groups and surveys, linkage analyses, social media diagnostics and business analytics, it is possible to see how you deliver against expectations.
- Keep what works, tweak what doesn’t. Troubleshoot your challenges and identify cost-effective ways to reactivate your underutilized social media channels.
Read full article via socialenterprisetoday.com