While I found the text a tad hard on my old eyes, came across a great post on marketing and social media. A sample:
“Blogging is not just another channel for corporate marketing types to push their messages to markets, eyeballs, or audiences. Social media is based on the dynamic of a many-to-many dialogs between people.”
Not sure I share all the angst, but still gave me something to think about. I personally feel that blogs offer companies an opportunity to put a (real!) human face on what is otherwise a big blob of organization/procedure/press 1 to continue.
But the effort and blogger must be sincere and offer some value to the reader.
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