1. Social business is a journey not a destination. There is no short cut to social business easy street or a magic pill that can get you there over night, with no effort. Embrace the journey.
2. Social business is still being defined. If you want a text book definition, roadmap and 3-day succinct course on how to be a social business, it may be awhile before you find it. The social ecosystem is still evolving and even those living, breathing and sleeping this stuff are still figuring out exactly what it means to us, what and how we integrate. Check out this post “Definition of Social Business?” where I take a stab at a definition for social business.
3. Thinking is a requirement, not an option. Nope, you can’t throw the action of “get social” at the new intern and expect exponential results. Best thing you can do is roll up your sleeves and get ready to work.
4. Social media is not just about you. Think teams and community, not silos, interruption marketing and spam coupons.
5. Perfection is enemy of good. If you wait until everything is perfect, chances are you’ll be waiting a long time.
6. Change is guaranteed. There is only one guarantee with social media and that is change. Just as you learn a new tool or technology, it is bound to change. Accept it and know you’ll be in a constant state of learning and growing. It’s alright as we’re all right there with ya’!
