In the below video, IBM’s Vice President of Social Business, Sandy Carter discusses four barriers that are currently preventing companies from becoming a social business. Sandy references a 2011 IBM Study where 2000 companies globally were asked what their top inhibitors were to adopting social within their organizations. They were:
- Security – the fear of intrusion; and uninvited visitors gaining access into a private community
- Adoption – more than just technology deployment, but if and how employees will use the technology
- Culture – is the business culture ready to listen to employees, partners and customers OR are they a culture that continues to want to do things their way
- Compliance – regulated companies are unsure of what they can share, tweet, and blog about without violating any laws
The biggest hurdle to social business adoption is culture.
Read full article via socialbusinessnews.com.
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