Chris Brogan calls it a home base, or you can think of it as a hub.
Your own content-rich site, on a domain you own, managed with good content management software, is where you’ll put about 80% of your content marketing time and energy.
A site like this becomes a valuable business asset. Over time, it develops a reputation — both with human readers and with search engines.
It’s where you develop the ideas that will become your unique selling proposition.
It’s where you’ll foster the customer conversations that spark new product ideas.
It’s where you’ll optimize your content for both search engines and potential customers.
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