Action movies always outsell foreign art movies where people sit around and just talk. Every good story teller (a.k.a. journalists) wants to be able reveal action to his or her readers, viewers or listeners. So when you are being interviewed, you enhance your chances of being quoted when you use bold, action-oriented words.
“Destroy”
“Decimated”
“Ripped off”
“Soared”
“Smacked”
“Attack”
“Hugged”
Any word or phrase that suggests bold movement or action is enticing to the reporter’s ear. Bold, action-oriented words do not have to be negative or attacking. They can be positive, even loving. Of course, if you promise to “rip his lungs out through his nose,” chances are 99 to 1 that you will definitely be quoted.
The trick, as always, is to make sure you use action words only if they accurately bring to life your key message points.
