Despite a steady stream of corporate-caused financial, social and environmental disasters, the debate about CSR’s fundamental value carries on. “While companies sometimes can do well by doing good, more often they can’t,” said a recent Wall Street Journal article on the subject. “In most cases, doing what’s best for society means sacrificing profits.” In this provocative session, we’ll answer the most pertinent questions: What fiduciary duties do today’s executives really have? Which business strategies generate the most good? and, Where do the most promising future opportunities lie?
- Christine Arena: Co-founder and CEO of sparkUp
- Sandy Skees: Executive Vice President, Sustainability Practice, Cohn & Wolfe
By Ralph Reid, VP, Corporate Social Responsibility and President, Sprint Presented at Communi...
Surprisingly, there is no defined background or career path for those who aspire to the position...
At Cisco, they’ve changed the way they use words. It’s saving them money and helping them wo...
In this age of rapid communication, openness and transparency, it becomes more important than ev...
We all live in glass houses. Reputation failure is no longer a threat that looms large for compa...
Ebay: Engaging Employees in Innovative Social Responsibility Projects Amy Skoczlas Cole, ...
We are living in an era where social media not only impacts the way human beings interact with o...
When it comes to humanizing your brand in social media, nobody can do it better than your employ...
Potentially, executive communications is the most powerful PR tool your organization has. In rea...
Get instant access to this webinar replay. Or Subscribe to ASK and access all replays (best value...
Brand champions are internal and external story tellers who spread the brand vision, brand value...
Measuring What Matters: Can We All Agree On What That Is? Bruce Klafter: Managing Director...
Employee Engagement: Mobilizing For a Cause Laura Rodormer, Director of Corporate Citizenship, ...
This session will identify and describe the actions companies and their leaders can take to safe...
Our Approach to Sustainability Reporting and Stakeholder Engagement Cecily Joseph, Director of ...
Think of any great presenter—Steve Jobs, Richard Branson or Jeff Bezos—and it won’t take you lon...
Hailed a “Celebrity CMO” by Forbes Magazine, and famous for his outspoken appearance...
Too many companies – including some who should know better – still think that you h...
Activating Companies for Good: The Trojan Horse of Social Responsibility How companies ...
How effective CEO presentations can help companies rebound during an economic downturn When a co...
Showing 20 results