Because they have access to the tools that personally connect them to their friends, family and peers, employees are jeopardizing their organization’s brand stature, reputation and competitive edge, often without realizing it. Without thinking, employees are sharing candid and damaging thoughts and updates — intentionally and unintentionally – that possess an uncanny ability to surface when least expected and be discovered by people who were never supposed to see them in the first place. And, perhaps accidentally, employees are sharing company secrets and information that should never see the light of day, and are doing so simply because they aren’t aware of the reach and power they have on the social web. This CD is aimed at helping corporate communication, marketing and PR professionals understand and lead their organization’s into the new world of online engagement, where the most operative rule may be simply: Don’t be stupid.
“I have attended a few “freebie” classes from other services, but found yours to be much more informative on the action side. Giving real life, no kidding ideas on how to do things.”
“Very informative and worthwhile. The speaker was articulate and knowledgeable and made me think.”
What You Will Learn:
- What are the absolute rules of engagement that all your employees should know
- Social media horror stories and some policies to avoid them
- Building marketing and service teams around social media programs
- Top 10 guidelines for social media participation
- Teaching employees to talk: it’s not only what you say, it’s how you say it
- Who answers what … the best processes to manage brand conversations
- New roles and responsibilities in the era of emerging media
- How to guide the rise and evolution of social media in your organization
Presented by:
Brian Solis is globally recognized as one of most prominent thought leaders and published authors in new media. A digital analyst, sociologist, and futurist, Solis has influenced the effects of emerging media on the convergence of marketing, communications, and publishing. He is principal of FutureWorks, an award-winning New Media agency in Silicon Valley, and has led interactive and social programs for Fortune 500 companies, notable celebrities, and Web 2.0 startups. BrianSolis.com is ranked among the top of world’s leading business and marketing online resources.
Brian’s newest book is Engage! The Complete Guide for Brands and Businesses to Build, cultivate and Measure Success in the New Web.
Solis along with co-author Deirdre Breakenridge released Putting the Public back in Public Relations in 2009. Published by Financial Times Press, the book has become a best seller and is highly regarded a must read by anyone in marketing, communications, and also journalism.
In concert with Geoff Livingston, Solis released Now is Gone in 2007, an early, award-winning book that helps businesses learn how to engage in Social Media. He has also written several ebooks on the subjects of Social Media, New PR, Customer Service, and Blogger Relations.
