Learn how to gain control of your production processes, no matter how obstacle-ridden they might be.

The creative fun of communicating can be quickly overshadowed by the headaches of getting things through the process. Whether the source of your migraine is source reviews, management approvals or just keeping all the moving parts in sync, relief is on the way. You can gain control of your production processes, no matter how obstacle-ridden they might be, and this session teaches you how!

The six-person Editorial Services team at Philip Morris USA produces hundreds of stories, speeches and other writing projects per year. Add to this huge volume the challenges of working in a closely watched industry and the approval process becomes extremely complex. Hear how this team created tools — from a Job Request Form to an online Content Tracker — that keep stories moving at an amazing rate. Find out how they use client feedback, not only to improve their writing but also to improve their content management tools.

Learning topics:

• Why and how to create content management tools, and why you should keep tweaking them
• How to master the tactics of communication production, while staying focused on strategy
• How to minimize management and legal approval headaches — before they start
• How to manage internal clients’ expectations
• How to influence others in your company to follow your production processes

Robert and Denise answer real-world questions on:

• The decision to outsource writing and the tools that have helped make this work smoothly
• The response rate on post-work survey, and how to encourage clients to fill the forms
• Phillip Morris’ Content Tracker
• Additional tools in the works
• Integrating proofreading into the system and other quality control measures
• Typical turnaround time on review processes
• Getting information released

Who should purchase:

This practical, information-packed learning opportunity is ideal for managers and professionals in:

• Corporate Communications
• Internal Communications
• Public Affairs
• Web Management
• Speechwriting
• Publication Management
• Anyone who is responsible for producing content
• College/university libraries and bookstores

About the Instructors:

Robert J. Holland, ABC, is owner of Holland Communication Solutions LLC in Richmond, Va. After more than 12 years in corporate communications with AT&T, Lucent Technologies and Capital One, Robert formed his company in 2000 to help clients align communication programs with business goals. He has helped leading organizations such as the Federal Reserve Bank of Richmond, Freddie Mac, Media General and Wells Fargo with services ranging from strategic communication planning to measurement. He is a frequent regional and national speaker, and he writes an award-winning column, “Communication at Work,” for Richmond.com. He is author of Prove Your Worth: The Complete Guide to Measuring the Business Value of Communication, published by Ragan Communications. Robert is also co-leader of the Communitelligence Internal Communications community.

Denise Koenig is manager of Editorial Services for Philip Morris USA in Richmond, Va. She has worked for the company since 1984, from coordinating and editing plant-level communications in Louisville, Ky., to managing communications for multiple manufacturing plants in Richmond. Beginning in 2003, she built the team of five editorial consultants she now manages, all of whom work in their individual offices. Denise manages the team’s production of content for executive communications, the pmusa.com Web site, the intranet, speeches and special publications. She is a graduate of Ball State University with a bachelor’s in journalism and political science.

Organizations have been trying to crack the code on employee engagement for at least 30 years, with pretty dismal results. Gallup’s October 2011 Employee Engagement Index reported only 29 percent of employees are actively engaged in their jobs, 52 percent are not engaged and 19 percent are actively disengaged.

Could these results be because we’ve been so focused on the how-to of employee engagement (tools and best practices) that we’ve glossed over the whys of basic human motivation and performance in the workplace?

This webinar is based on the principles and practices from the recently published business fable, Getting to the Heart of Employee Engagement, by author Les Landes. The book starts with the somewhat provocative premise that employee engagement is powered mainly by the uniquely human qualities of imagination and free will – and how the two are inseparably connected.

According to Landes, when you combine imagination and free will with other key ingredients – security, self-esteem, responsibility and accountability – you create a virtual “human rocket” that propels and guides employees to extraordinary performance.

Building on that theoretical framework, Landes will offer a number of practical ideas you can use in your organization for policies, systems and processes to create the kind of culture where employees love to work and customers love doing business.

Bonus feature: The Q&A conversation at the end will be started by two internal employee engagement experts: Jim Shaffer, Jim Shaffer Group, consultant, author and speaker; and Roger D’Aprix, RPO Communications, consultant, lecturer and author.

Already a member? View Replay

What You Will Learn:

• The power of trust … What it takes and how to get it.
• Play, work and hell … Why you should STOP trying to motivate “your people.”
• Double-talk, distortions, and disconnects … How to keep employees tuned in and turned on using the principles of “Real-Life, Real-Time Communication.”
• The problem with employee suggestion programs … Why most of them get such dismal participation, and how to create a system that produces dramatic results.
• Getting to the heart of company culture … Why it’s critical to know where your culture is now before you start beating a path to where you want to be in the future.
• Faking sincerity … Why transparency and truth are increasingly critical in today’s workplace.
• The program trap … Why many corporate initiatives seem so phony to employees, and what it takes to make them “real.” 

Presented by:

Les Landes is President of Landes & Associates, a management consulting firm that provides services in team/organizational planning, marketing and public/media relations, organizational communication, employee engagement, performance improvement systems and, executive coaching, and meeting facilitation. The firm serves clients in various industries, as well as government and non-profit organizations.

He is the author of numerous published articles on topics related to communication and organizational performance. His articles and interviews have appeared in several publications, including Communication World, The Public Relations Strategist, Executive Speeches, Training, Total Quality Newsletter, Quality Progress, Strategy and Leadership, Journal for Quality and Participation and more. He also writes a regular e-column called Inside Out that focuses on aligning employee engagement with marketing communication.

His new book, Getting to the Heart of Employee Engagement, opens the door to a fresh understanding and appreciation for human nature in the workplace, and it sets the stage for a breakthrough in optimizing employee performance. This unique business fable shows how tapping into the power and purpose of imagination and free can create the type of organization where employees love to work and customers love doing business.

Who Should Attend

This webinar is primarily aimed at professionals involved in helping their organizations improve employee engagement, including:

• Internal communications
• Public relations
• Human resources
• Executive communications
• Public affairs
• Investor relations
• Senior management 

“I liked the advice to avoid ‘flavour of the day’ by not naming a campaign or program and instead making it part of our everyday way of doing things.”

Despite a steady stream of corporate-caused financial, social and environmental disasters, the debate about CSR’s fundamental value carries on. “While companies sometimes can do well by doing good, more often they can’t,” said a recent Wall Street Journal article on the subject. “In most cases, doing what’s best for society means sacrificing profits.” In this provocative session, we’ll answer the most pertinent questions: What fiduciary duties do today’s executives really have? Which business strategies generate the most good? and, Where do the most promising future opportunities lie?

• Christine Arena: Co-founder and CEO of sparkUp
• Sandy Skees: Executive Vice President, Sustainability Practice, Cohn & Wolfe

We all live in glass houses. Reputation failure is no longer a threat that looms large for companies only in high-risk industries and activities. It has become an all-too-familiar scenario for all companies in all corners of the world. A Weber Shandwick proprietary analysis revealed that over three-quarters (79 percent) of the world’s number-one most admired companies lost their crowns over the past five years in their respective industries.Over three-quarters (79 percent) of the world’s number-one most admired companies lost their crowns over the past five years in their respective industries. The corporate reputation “stumble rate” continues to rise. Recent corporate crises have demonstrated that a company’s reputation can be destroyed in seconds. A mishandled response, inappropriate act, product tampering, or poorly timed financial disclosure all have the power to instantly tarnish a respected reputation. However, the well managed and reputation-conscious company does not need to stand defenseless when faced with a damaged reputation. This web conference will identifiy and describe the actions companies and their leaders can take to safeguard their corporate reputations, and rebuild their reputations and restore their good names after a crisis. Read Q&A with Dr. Gaines-Ross.

What You Will Learn:

• Why reputation is more fragile than ever,and why it matters to a company’s valuation, well-being, and permission to exist
• What triggers reputation loss and why are so many companies struggling with tarnished reputations?
• What can a company do to safeguard its reputation from loss?
• What are the most important steps in recovering reputation
• What role should leaders, communication, marketing and PR professionals play in reputation recovery and sustainability

Why you should purchase:

Media coverage of reputation alone has increased 108 percent over the past five years. Reputation management is now considered a legitimate body of knowledge, with a number of emerging new disciplines, including reputation recovery. Also, the sheer number and severity of corporate falls from grace in the last few years — coupled with the emergence of revolutionary ways of transmitting information, influential micro-constituencies and widespread mistrust of business — have magnified the need for a viable framework for the repair and recovery of damaged company reputations. 

Presented by:

Dr. Gaines-Ross is one of the world’s most widely recognized experts on CEO reputation — how CEO reputations are built, enhanced and protected. She spearheaded the first comprehensive research on CEO reputation and its impact on corporate reputation and performance. She developed Weber Shandwick’s first global corporate reputation study — “Safeguarding Reputation™,” which identifies strategies for sustaining and recovering corporate reputation. Dr. Gaines-Ross is the author of CEO Capital: A Guide to Building CEO Reputation and Company Success (John Wiley & Sons, 2003) and Corporate Reputation: 12 Steps to Safeguarding and Recovering Reputation (www.corporatereputation12steps.com, John Wiley & Sons, 2008).

Before joining Weber Shandwick, Dr. Gaines-Ross was Chief Knowledge & Research Officer Worldwide at Burson-Marsteller and Marketing & Communications Director at Fortune. At Fortune, she initiated several groundbreaking research programs including “Leveraging Corporate Equity” and “Brands at the Crossroads.” She is also widely recognized for her strategic insights into and analysis of Fortune’s Most Admired Companies Survey. Dr. Gaines-Ross was a 1995 winner of Time Inc.’s President’s Award. She is also the co-author of FORTUNE Cookies: Management Wit and Wisdom, which was published by Vintage Books.

Dr. Gaines-Ross’ work has been featured in the Financial Times, The Times (London), The Wall Street Journal, The New York Times, The Economist, Fortune, BusinessWeek, Wired, Advertising Age, PRWeek, Forbes, The Christian Science Monitor, USA Today, Chief Executive, Business 2.0, Across the Board and in many other publications around the world. She has also appeared on CNN and CNBC.

Dr. Gaines-Ross is a frequent public speaker on CEO and corporate reputation management. She has lectured at The Anderson Graduate School of Management at UCLA, USC, Wharton School of Business, New York University and Columbia University. Dr. Gaines-Ross was also a speaker at the 2003 World Economic Forum Governor’s Meeting. She is a member of Ethical Corporation’s Advisory Board, serves on the Executive Advisory Panel of Corporate Reputation Review and was inducted into the Academy of Women Achievers of the YWCA of the City of New York. Dr. Gaines-Ross has been named one of the “100 Most Influential People in Business Ethics for 2007” by Ethisphere Magazine.

Dr. Gaines-Ross created http://www.reputationRx.com, the Web site devoted exclusively to reputation news and information, and her blog can be found at http://www.reputationXchange.com.

Who should purchase:

• Corporate communications, marketing and public relations professionals Executives at all levels and areas of the company who need to understand the new “stumble-rate” of corporate reputations, and be prepared with a realistic roadmap to reputation recovery that can stabilize and regenerate a company’s most competitive asset.

For more than two decades, through his ongoing study, The Search for a Simpler Way, Bill Jensen has been researching how our managers and workforce communicate with each other.

In the past few years, something critical has happened: They have hacked our capabilities.
They can do what we do. Often, better than we can. How do we leverage that, instead
of fighting it? How can we learn from them?

Two-way communication means listening to what the workforce has to tell us. If you are
interested in learning from them, this is the most crucial webinar you will attend all year!

What You Will Learn:

• What benevolent hacking is, and how we are being hacked
• How companies waste massive amounts of time and energy…
  and how we are complicit in this act
• The top three things you should be doing to save your
  organization from itself
• Practical tips for getting started, and getting praise from above

Who Should Attend

This webinar ideal for communicators with: 

• VPs, Directors and managers of internal communications, social media, marketing,
  corporate communications, public relations, and branding
• Anyone responsible for integrating external communications — marketing, sales, customer service, branding, etc. — with internal change efforts

Presented by:

Bill Jensen is today’s foremost expert on work complexity and cutting through clutter to what really matters. He has spent the past two decades studying how work gets done. (Much of what he’s found horrifies him.) Known as Mr. Simplicity for his first book, Bill has written five best-selling books based on his research. His latest, Hacking Work, was hailed as one of 2010’s Top Ten Breakthrough Ideas by Harvard Business Review. It reveals an underground army of benevolent hackers — breaking all sorts of rules so everyone can do great work. Bill is CEO of The Jensen Group: his list of clients includes the top companies in the world and he is constantly on the road, speaking in places from tech-shops in San Fran to sweatshops in Asia to palaces in Europe. Most importantly: Bill’s personal life fantasy is to bicycle around the globe via breweries.

Ebay: Engaging Employees in Innovative Social Responsibility Projects

Amy Skoczlas Cole, Director, eBay Green Team

Amy Skoczlas Cole has worked at the nexus of business and sustainability for 15 years. As a thought leader in embedding authentic and strategic corporate responsibility programs into business operations, Amy has advised dozens of Fortune 500 companies. Her expertise covers a myriad of CSR issues, including greening operations and supply chains, creatively engaging customers and employees in environmental efforts, and partnering effectively with stakeholder communities.

Today, as the Director of the eBay Green Team at eBay Inc., Amy leads eBay’s efforts to engage their 88 million active users in making more sustainable buying choices that both can save consumers money as well as help protect the planet.  Building off a grassroots efforts started by eBay’s own employees, the eBay Green Team is a community of over 100,000 people who have pledged to be smarter, greener buyers and sellers.  Launched in March of 2008, the eBay Green Team has focused on raising awareness of the environmental benefits of using products that already exist today, and demonstrated how small actions can collectively add up to a big difference.  Within eBay, the employee Green Team, which numbers over 2,000 employees in 23 countries, has spearheaded a number of projects to make eBay a greener company, from developing alternative commute programs to planting the first ever Fortune 500 company sponsored community garden.   In her role, Amy also serves as on the company’s Sustainability Steering Committee, the executive body empowered by eBay CEO John Donahoe to set and implement eBay’s own operational commitments, including installing the city of San Jose, Calif.’s largest solar installation, building eBay’s newest building to LEED Gold standards, and most recently, announcing a commitment to reducing eBay’s greenhouse gas emissions by an ambitious 15% by 2012 over 2008.

Prior to joining eBay in early 2008, Amy was a co-founder and Vice President of Conservation International’s Center for Environmental Leadership in Business.  For well over a decade, she engaged business leaders across a wide range of industries in creating strategic sustainability programs that benefited the global environment and the bottom line.  In that role, she led multinational companies through the process of understanding, measuring, mitigating, and offsetting their environmental footprint and that of their supply chain – and in doing so, creating leadership brand enhancement and marketing opportunities.  Amy applied this expertise during three years in Rio de Janeiro, Brazil, where she helped to found a Brazilian sustainability organization focused on engaging Brazilian companies in environmental efforts. A seasoned expert in crafting partnerships between the business and non-profit communities, Amy launched relationships with companies as diverse as Starbucks, Wal-Mart, McDonald’s, Vale do Rio Doce, Intel, Petrobras, Office Depot, Aracruz Celulose, Fiji Water and Bank of America.

Amy holds an MBA in marketing and finance from George Washington University, and a BA in Environmental Policy from Vanderbilt University.  She is the author of various articles on business and sustainability issues, and a frequent speaker at national and international events, conferences and business schools.  She is the associate editor of Footprints in the Jungle, a book about natural resource companies and the environment.  Amy serves on the advisory boards of the Brazilian sustainability organization Instituto BioAtlantica, and Climate Earth, an enterprise carbon accounting start up.  She lives in the San Francisco Bay area with her husband and son.

We are living in an era where social media not only impacts the way human beings interact with one another, but is influencing business decisions and customers’ perceptions of brands. By making employees confident in the fact that they can reach out to customers and by providing them with the necessary resources, you grow your external reach exponentially.

The Social Media Ninjas team at Sprint has done just that with their award winning employee advocacy program. Through the implementation of a training program that gives a fly-by of the corporation’s social media policy along with placing strong employee-facing support resources in a variety of channels, Sprint has created a program that drives employee engagement while protecting and enhancing its brand reputation.

Find out how internal communications is your best fuel for active advocacy and why a too formal social media policy can actually deter employees from joining your force. You’ll see how Sprint empowers its employees with real-time, company-approved, social media updates. 

What You Will Learn:

• How to align internal communications and social media goals
• How to create a winning cross-functional team
• How to communicate a policy that works for advocates and Legal
• What motivates employees to participate voluntarily
• What resources you can put in place to optimize success
• Various channel to stay connected with your employee advocates
• The effect that extra reach can have on your organization 

Presented by:

Jennifer Sniderman, Group Manager – Employee Communications leads news, editorial and social media for enterprise-wide employee communications at Sprint. She specializes in interactive multimedia engagement programs which have garnered numerous awards. Jennifer is the co-creator of Sprint’s Social Media Ninja program leveraging employee advocacy to bolster the customer experience and improve Sprint’s corporate reputation. She provides counsel to Sprint’s Human Resources team to deliver leader-focused communications programs. Prior to joining Sprint, she was Assistant Vice President, Corporate Communications at Zurich Scudder Investments in Chicago, IL. Outside of work, she serves on the board of Chameleon Arts & Youth Development, a non-profit organization providing arts education for homeless and under-served children.

Sara Folkerts, Internal Social Media Manager is passionate about sharing, communicating, transparency and being open-minded. This has led her to her current job as a community manager and social media evangelist at Sprint. In addition to her role as community manager, Sara co-leads the Ninjas program at Sprint. Sara has presented on internal social media strategies at several conferences and at other companies. Where can you find her? On Twitter, of course! @saramiller.

Nic Lazowski, Communication Specialist is driven to engage employees and deliver information that will result in action. His role is centered around employee involvement and advocacy. As a Communication Specialist for Sprint, Nic is responsible for helping to drive employee education and advocacy through social media with other members of the Social Media Ninjas lead team. 

Who Should Attend

• This webinar will cater to individuals who recognize the growing need for immediate and far-reaching contact with customers and potential customers. The information provided will allow you to start making your organization more nimble and approachable while improving reputation among customers.

Webinar attendee: “I appreciated all the information on how to put together a social media program for employees; the tools to use, the benefits of involving employees, how to set up the training program, etc.”

When it comes to humanizing your brand in social media, nobody can do it better than your employees. The 2010 Edelman Trust Barometer found “conversations with employees” remain one of the most credible sources of information about a company – ahead of news coverage, online search, or ads.

Pepsico is one company that has done the social media math. On Facebook alone, average users have 130 friends. Multiply that times Pepsico’s 300,000 employees and you have potentially millions of trusted conversations.

With that vision, Sharon McIntosh, senior director of global internal communications at PepsiCo, set out last year on a methodical process to empower employees to share their pride in the company on their social networks. In the process, the PepsiCo intranet has become a key platform for delivering and tagging the content that gets shared outside.

In this unique webinar, Sharon will share her journey to empower employees to be social media brand ambassadors. It has taken a balanced combination of tools, trust. Every company needs to figure this out – get a head start by attending this important webinar with your team.

What You Will Learn:

• Where you should start; who needs to be onboard
• How do you sell a social ambassador program to management, and employees
• How do you create a voluntary, online training program to educate employees on engaging in conversations that are authentic, responsible and interesting.
• How do you decide on the right content for employees to share – and a seamless process to make sharing easy
• How to make sure your social media policy doesn’t scare employees away
• What about incentives? 

Presented by:

Sharon McIntosh is senior director of Global Internal Communications for PepsiCo, overseeing the internal strategy and channels for the company’s nearly 300,000 associates.  She previously worked in internal communications, corporate communications, marketing and media relations at a range of companies, including Sears, Waste Management and the Illinois Hospital Association. Connect with Sharon on Twitter: @mcintoshs.

Who Should Attend

• Social media is a team sport. Business professionals from all of these departments have a key role to play and should attend this webinar, preferably as a group: internal communications, HR ,marketing, corporate communications, public relations, customer service, legal and media relations.

“Excellent information … Great job Sharon!!”

Because they have access to the tools that personally connect them to their friends, family and peers, employees are jeopardizing their organization’s brand stature, reputation and competitive edge, often without realizing it. Without thinking, employees are sharing candid and damaging thoughts and updates — intentionally and unintentionally – that possess an uncanny ability to surface when least expected and be discovered by people who were never supposed to see them in the first place. And, perhaps accidentally, employees are sharing company secrets and information that should never see the light of day, and are doing so simply because they aren’t aware of the reach and power they have on the social web. This CD is aimed at helping corporate communication, marketing and PR professionals understand and lead their organization’s into the new world of online engagement, where the most operative rule may be simply: Don’t be stupid.

“I have attended a few “freebie” classes from other services, but found yours to be much more informative on the action side.  Giving real life, no kidding ideas on how to do things.”

“Very informative and worthwhile. The speaker was articulate and knowledgeable and made me think.”

What You Will Learn:

• What are the absolute rules of engagement that all your employees should know
• Social media horror stories and some policies to avoid them
• Building marketing and service teams around social media programs
• Top 10 guidelines for social media participation
• Teaching employees to talk: it’s not only what you say, it’s how you say it
• Who answers what … the best processes to manage brand conversations
• New roles and responsibilities in the era of emerging media
• How to guide the rise and evolution of social media in your organization

Presented by:

Brian Solis is globally recognized as one of most prominent thought leaders and published authors in new media. A digital analyst, sociologist, and futurist, Solis has influenced the effects of emerging media on the convergence of marketing, communications, and publishing. He is principal of FutureWorks, an award-winning New Media agency in Silicon Valley, and has led interactive and social programs for Fortune 500 companies, notable celebrities, and Web 2.0 startups. BrianSolis.com is ranked among the top of world’s leading business and marketing online resources.

Brian’s newest book is Engage! The Complete Guide for Brands and Businesses to Build, cultivate and Measure Success in the New Web.

Solis along with co-author Deirdre Breakenridge released Putting the Public back in Public Relations in 2009. Published by Financial Times Press, the book has become a best seller and is highly regarded a must read by anyone in marketing, communications, and also journalism.

In concert with Geoff Livingston, Solis released Now is Gone in 2007, an early, award-winning book that helps businesses learn how to engage in Social Media. He has also written several ebooks on the subjects of Social Media, New PR, Customer Service, and Blogger Relations.

Social media poses some important new challenges for the internal communicator. On the one hand, the influx of new communications platforms has the potential of transforming how organizations work and communicate. On the other hand, as conversation channels expand and are available to everyone in an organization, how do you keep key messages from being diluted, and the corporate culture intact? Bottom line, what should the role of internal communications be in the age of social media? This panel continues the opening keynote discussion started at the Communitelligence Employee Engagement, HR & Social Media 2010 Conference in Chicago. Join this critical conversation and make sure you and your program stay relevant in this new age of internal communications.

Learning Topics:

• Key steps to ensure you and your department remain relevant and have the right impact.
• The role you should be playing: what is new and what remains the same
• Why clarity of message has become more critical with the decentralization of communication.
• What key skills communicators have that are the best antidote to obsolescence
• What are the best antidotes to obsolescence?

• “Excellent session! Worth the time investment!”
• Excellent high-level view”
• “I learned how important it is to know your intenal audience.”
• “The Avoiding Extinction piece by Cathi Killian was great.”
• “The greatest single benefit was learning about specific tools that were being using by other companies such as Yammer for “employee jams” and thinking like an intern by hiring a teenager.”

Presented by:

Gary F. Grates is President/Global Managing Director of Edelman Change and Employee Engagement, the organizational communications counseling practice of Edelman, the world’s largest independent public relations/communications counseling firm and the third largest overall. He has more than 25 years of corporate, marketing/brand, labor, and strategic communications experience with a particular expertise in change management/employee (internal) communications.  Grates has counseled more than one hundred organizations including PepsiCo, Starbucks,  Guardian, General Motors, Volvo, Nissan, Caterpillar, Shell, Visa International, Coca-Cola, Wal-Mart,  British Airways,  ITT, GE Healthcare, eBay, and Dell, to name a few. Prior to joining Edelman, he served as Vice President-Corporate Communications/North America at the General Motors Corporation. In this role, Grates was responsible for brand, product, media, internal, financial and public policy communications for GM’s North America Region, the largest in the company.  He was also the global process leader for internal communications reporting to Chairman/CEO, G. Richard Wagoner, and a member of General Motors’ North American Strategy Board, the senior most governing body in North America.  In addition, he was on the teaching staff at General Motors University (GMU) and selected to join the company’s exclusive Senior Executive Program – a leadership development program. 

Jill Feldon LaNouette is vice president of Internal Communications in the Public Affairs Department at Cardinal Health. In this capacity, she counsels senior executives in effective communication strategies and leads her team in developing and implementing communication plans and programs to support the company’s objectives. She also is responsible for crisis communications and issues management. Ms. LaNouette joined Cardinal Health in 2003 as director of Organizational Communication where she provided communication support on several major change initiatives and brand-building projects. In her 30 years of helping organizations effectively communicate with different constituencies, Ms. LaNouette has received numerous awards for marketing and communications from various organizations including the Gold Quill from the International Association of Business Communications and the Silver Anvil from the Public Relations Society of America. She has worked with companies from healthcare to Hollywood, including Victoria’s Secret, The Procter & Gamble Company, Kaiser Permanente, Lucasfilm Ltd., and public radio. Also Jill is a free-lance writer and consultant, has been published in several publications, and worked as a sports reporter for the Cincinnati Enquirer.

Cathi Killian is Vice President, Internal Communications at Walt Disney Company. In her role leading internal communications and corporate responsibility, Cathi is responsible for enhancing the reputation of the Walt Disney Parks and Resorts through strategies driven by excellence in internal communications, stakeholder engagement and community outreach. She develops the strategic plan for Walt Disney Parks and Resorts internal communications, which leverages communication to reinforce our values and brand and foster the visibility of executive leadership. She works with the internal communications teams at each business unit in taking an integrated approach to delivering relevant information to inform, motivate and engage Cast Members, Crew Members and Imagineers. Additionally, she leads our efforts focused on issues management and stakeholder engagement to identify issues, track trends and understand the impacts to our business, while developing allies that support our goals.

How do communicators speak truth to power?

Potentially, executive communications is the most powerful PR tool your organization has. In reality, lots of effort is wasted and you’re hard-pressed to figure out what the bottom-line results your C-suite communications’ activities are yielding. Fret about this no more. We’ve assembled the world’s three leading experts on how to create a disciplined executive communication program. Moderated by Vital Speeches of the Day editor David Murray, this all-star panel includes the founder, the manager, and the chief evangelist of the original strategic executive comms program.

You Will Learn:

• How to match executives with messages and messages with audiences: matrices and message-mapping.
• How to evaluate speaking and interview opportunities so you take only the ones truly worthy of your executives’ time.
• How to get executives on board and keep them on board by showing them real results.
• How to use social media to magnify the power of your program.
• How to introduce strategic executive communications to organizations that have been running the function ad hoc. 

Who Should Attend

• C-level and senior executives from Fortune 1000, mid- and small-sized companies
• Speechwriters and Executive Communication Managers
• Directors of corporate communications, PR, marketing, community relations, public affairs, finance and HR
• Executive directors, leaders and managers of non-profits, NGOs, churches, educational institutions and philanthropic foundations
• Leaders of federal, state, county and municipal government departments and agencies
• Members of the national media including bloggers 

Presented by:

Steve Soltis directs the Leadership Communications function at The Coca-Cola Company. In this role he is responsible for executive communication and positioning for the company’s chairman and CEO and is also the architect of the company’s senior executive speakers bureau. Soltis joined Coca-Cola in September of 2006, after spending 10 years directing executive communications for UPS, and two years as a speechwriter for MCI. Prior to his corporate communications career, Soltis worked in a variety of editorial positions for The Global Network, Harte Hanks, Ackerley Communications and the Metropolitan Washington Airports Authority. In 2006, Soltis was a recipient of the PRSA Silver Anvil Award for B2B Marketing for the work he led in developing UPS’s global customer conference, Longitudes. A graduate of the University of North Texas and Mary Washington College, Soltis also serves on the Advisory Board of the College of Science and Technology at Georgia Southern University. He is the author of two travel guide books and lives in suburban Atlanta with his wife, Stacy, and two children, Annie and Christopher.

Bruce Danielson is a thought leadership consultant who designs and implements strategic communications programs to help companies achieve their next level of growth. He recently completed an 11-year career as Executive Communications Manager at UPS, where he was responsible for message platform development, forum placement, speech writing and message repackaging to support the company’s senior executive communications strategy. Prior to joining UPS, he served as a speechwriter and event manager at MCI. Danielson began his corporate communications career at Harland, serving as Director of Corporate Communications. Away from the world of thought leadership, Bruce plays old-time fiddle and is an avid whitewater canoeist and hiker. He lives in Atlanta with his musical wife.

David Murray writes and speaks about communication—business, political and personal. He’s editor of Vital Speeches of the Day, a monthly collection of the best speeches in the world. He writes about sports, people, politics and travel for magazines, newspapers and websites. publications and websites. And he discusses the communication life at his popular personal blog, Writing Boots.

Get instant access to this webinar replay. Or Subscribe to ASK and access all replays (best value).

Whether explicit or not, all corporate communication has an underlying goal of persuading an audience to do something, i.e., like you, trust you, embrace a scary change, buy your product or service, etc.

Even if you buy this logic, you probably aren’t yet persuaded that you need to purchase this webinar on moving an audience to action. Why? Because facts and data alone do not convince audiences; they have to desire to act. That’s where rhetoric, the study of understanding, discovering and developing arguments for particular situations, comes in. It behooves all of us in business, especially those in corporate communications, to know and use the essential time-tested secrets for changing an audience’s mood, mind and willingness to act.

Don’t miss this chance to learn from rhetoric expert and author of Thank You For Arguing, Jay Heinrichs, who has been described as a cross between Cicero and David Letterman. During this pithy and entertaining webinar, Jay will teach us the most practical tips and tools to master the art of persuasion, whether when speaking or writing, using sources as diverse as Aristotle, Lincoln and Homer Simpson. Whether you work in marketing, sales, public relations, internal communications or executive leadership, this webinar is for you. Are you persuaded yet?

“The Pivot concept was the best idea. Thanks for putting these together – you offer a valuable product at affordable prices.”

What You Will Learn:

• First, the 3-step strategy for getting the audience the mood and moving it toward action    
• Ethos, pathos or logos … which persuades best, when?
• What’s the best medium for your message?    
• A simple strategy to get an argument unstuck 
• Aristotle’s three traits of credible leadership    
• A “tool kit” of rhetorical tactics, from the Pivot to the Reluctant Conclusion

Who Should Attend

This webinar is designed for everyone who would like to win  audiences and move them to action by understanding the power of rhetoric. It is especially suitable for:

• Corporate communicators, marketers, adverting execs, HR, sales, writers and editors, teachers, students and politicians.

Presented by:

Jay Heinrichs “brings the art of persuasion to the masters of manipulation,” according to Bloomberg Businessweek. After 25 years as a journalist and publishing executive, Jay dedicated himself to studying persuasion full-time, researching ancient and modern rhetoric and linguistics, interviewing rhetoricians around the country, and studying modern neuroscience. Combining rhetoric with marketing techniques, he teaches some of the most powerful tools of persuasion, ranging from “Ethos C4” to the “Eddie Haskell Ploy.” Jay’s book, Thank You for Arguing, is published in six languages and bought in bulk by corporations, high school AP English programs, and college rhetoric departments. Jay is also the author of Word Hero, a fun guide to becoming a better writer and speaker. You can learn more atjayheinrichs.com.

Brand champions are internal and external story tellers who spread the brand vision, brand values and cultivate the brand in an organization. Every organization needs committed and passionate brand champions. Be it your employees, investors, customers, or other key influencers, true advocates for your brand affect the corporate bottom-line and are critical to maintaining strong brand equity. 

What You Will Learn:

• Why does branding matter, and how does it translate to profitability?
• What are the world’s most powerful brands, and what are they doing consistently right
• Does your brand really speak to all stakeholders? How is stakeholder value measured and valued?
• What are the best practices for building  powerful brands?

What Do Your Customers Think About Your Company? (And Are They Right?)

A company’s image is perhaps its most powerful marketing asset. On the cutting edge of corporate strategy, image is essential for positioning a company for maximum growth. When finely honed and used correctly, corporate “image” can influence consumer choices, build brands, pre-sell products and services, and add value to a company in the minds of its public. 

Case studies and best-practice examples: Jim Gregory, noted  brand expert, will moderate this discussion and delve into Dell Computer and JetBlue Airways corporate case studies that will look at  different stakeholders and how they can positively affect your brand.

Presented by:

Jim Gregory is founder and CEO of CoreBrand, a global brand strategy and communications firm based in Stamford, Connecticut with offices in New York, New York and Tokyo, Japan.  

With 30 years of experience in advertising and branding, Jim is a leading expert on brand management and credited with developing pioneering and innovative tools for measuring the power of brands and their impact on a corporation’s financial performance.   

Among the tools Jim has developed is the Corporate Branding Index® (CBI) – a research vehicle that has continuously tracked the reputation and financial performance of over 1200 publicly traded companies in 47 industries since 1990. CoreBrand uses the CBI to help clients understand how their brand compares with industry peers and determine how communications can impact corporate reputation and financial performance – including stock price and revenue growth.  

Jim is a brand council member for both Bristol-Myers Squibb and New York Stock Exchange. He is a frequent speaker on the financial benefits of advertising and brand management for The Wall Street Journal as well as BusinessWeek. 

Jim has written four books on creating value with brands, Marketing Corporate Image, Leveraging the Corporate Brand, Branding Across Borders and The Best of Branding. His latest white paper, Driving Brand Equity and Accountability, was sponsored by Barron’s and published by the Association of National Advertisers.  Jim may be reached directly at 203.564.2439 or by email.  

Bob Pearson serves as vice president of communities and conversations for Dell.  As a member of Dell’s Communications team, he is responsible for digital media activities, ranging from customer resolution to management of IdeaStorm, Direct2Dell, StudioDell and other digital initiatives.  His teams are also responsible for corporate media, public affairs, internal communications and the Office of the Chairman communications.

Before joining Dell, Mr. Pearson worked for Novartis Pharmaceuticals as Head of Global Corporate Communications and as Head of Global Pharma Communications, where he served on the Pharma Executive Committee.  Prior to Novartis, Bob was President of The Americas for GCI and was responsible for creating and building the firm’s global healthcare practice.  He was previously Vice President of Global Public Affairs & Media Relations at Rhone-Poulenc Rorer (now Sanofi Aventis) and worked at CIBA-Geigy in both communications and field sales.  He has more than 20 years experience in executive corporate communications and public relations.

As Brand Manager for JetBlue Airways Kim Ruvolo manages both internal and external brand strategy, including all brand communications, product and brand building, customer and crewmember experience, and delivering JetBlue’s brand promise to “Bring Humanity Back to Air Travel”. Her recent projects include the internal launch of Happy Jetting, JetBlue’s most recent advertising campaign; creating and re-focusing ShopBlue—JetBlue’s online retail store; reevaluating and redesigning the current uniform program; and executing JetBlue’s industry-leading Customer Bill of Rights.

Prior to being employed at JetBlue, Kim worked at Denver-based Frontier Airlines for five years where she spent most of her time re-branding the airline—a project that increased Frontier’s brand awareness from 47 to 89 percent in the Denver area. Kim attributes her knowledge of good customer service and understanding of airline operations to her first-years in the airline industry as a reservations agent.

The best way to communicate with people you are trying to lead is very often through a story.

More and more organizations are realizing that stability and predictability are no longer reasonable assumptions. In fact, the number one problem of today’s managers is the difficulty in getting their organizations to adapt to a competitive environment that is neither stable nor predictable. Yet while change is irresistible, the organization often seems immovable.

Drawing on his experience as program director of Knowledge Management at the World Bank from 1996-2000 and his work with many of the top organizations in the world, Steve Denning shows how to identify and craft a springboard story; i.e., a story that will spark action. Using a simple template, you will be equipped to get started on crafting your own springboard stories.

What you will learn:

• The importance of storytelling
• Appropriate situations for telling stories
• Why storytelling can handle leadership challenges for which conventional command-and-control techniques are impotent
• The essential ingredients of a springboard story — i.e., a story to communicate a complex idea and galvanize action
• How and why storytelling can communicate complex ideas, and why stories are so persuasive
• How to find and craft springboard stories for your organization
• How to use storytelling to ignite your career by becoming an authentic leader
• A 10-point template for crafting your stories
• Eight types of stories that you can put to work for you
• How storytelling changed the way the World Bank shared knowledge

Who should purchase: 

This exceptional learning opportunity is designed for managers and professionals in:

• Corporate Communications
• Marketing
• Advertising
• Internal Communications
• Public Affairs
• Public Relations
• Organizational Development
• Human Resources
• Corporate Strategy and Development
• Senior Management
• Anyone, anywhere in an organization

It’s also an important addition to the offerings of college/university libraries and bookstores.

Instructor: 

Steve Denning is the former program director of Knowledge Management at the World Bank. He now works with organizations in the U.S., Europe, Asia and Australia on knowledge management and organizational storytelling.

Steve is the author of several books on organizational storytelling, including:

• The Leader’s Guide to Storytelling: Mastering the Art and Discipline of Business Narrative (Jossey-Bass in April 2005).
• Squirrel Inc: A Fable of Leadership Through Storytelling (Jossey-Bass, 2004), a fable that elaborates seven different kinds of organizational storytelling
• The Springboard: How Storytelling Ignites Action in Knowledge-Era Organizations (Butterworth Heinemann, 2000), which describes how storytelling was used as a powerful tool for organizational change and knowledge management at the World Bank

Steve was born and educated in Sydney, Australia. He studied law and psychology at Sydney University and worked as a lawyer in Sydney for several years. He did a postgraduate degree in law at Oxford University in the U.K. before joining the World Bank, where held a number of positions from 1996 to 2000.

In 2000, Steve was named as one of the world’s “10 Most Admired Knowledge Leaders” (Teleos). In 2003, he was ranked as one of the world’s Top Two Hundred Business Gurus: Davenport & Prusak, “What’s The Big Idea?” (Harvard, 2003). In 2005, his book, The Leader’s Guide to Storytelling, was selected by the Innovation Book Club as one of the 12 most important books on innovation in the last few years.

Steve is a Senior Fellow at the James MacGregor Burns Leadership Academy at the University of Maryland. 

If employees weren’t getting fired for what they are saying and doing on social media channels, your organization might simply pass on writing a social media policy, and this webinar. But they are, and a sound social media policy is a company’s first line of defense against risk in social media marketing. Which means you must embark on the delicate balancing act that is required to write or evolve your organization’s social media policy. If you policy is too complex or restrictive, you will scare employees and diminsh the significant business value that social media offers. And if you’re policy is too lax, or nonexistent, some of your employees may wind up as another social media horror story, fired for doing something they shouldn’t have. In this important webinar, our expert panel will share their experiences and advice on writing and enforcing a social media policy that does more good than harm. Attend and put your process ahead of policy.

“Gave me a lot to think about and actionable items for my organization.”

Learning Topics:

• Why your organization needs a social media policy
• What’s the best process to assure your policy is positive?
• What are the must-have elements of a social media policy?
• Do you need one policy, or many?
• What departments should be involved in policy creation and enforcement?
• What are some excellent policy writing resources you should review?

Presented by:

Chris Boudreaux is SVP of Management Consulting for Converseon. He created SocialMediaGovernance.com to provide tools and resources for leaders and managers who want to get the most from their social media and social application investments. Chris leads teams of business and technology professionals to improve their Marketing, Sales and Customer Service capabilities, from strategy through execution. In the past, he led product development and business transformation initiatives at Fortune 100 companies and online start-ups, and I am a former Naval Officer.

Jennifer Cisney, Chief Blogger and Social Media Manager, has been with Eastman Kodak for eleven years, resulting a broad knowledge of the various businesses and in depth experience with the corporate website, kodak.com. Her contributions to Kodak’s online experience have been inspirational photography, design expertise and creative content. She helped create and now manages the corporate blogs. After launching Kodak’s social media initiatives, she oversees Kodak’s presence on social media sites Facebook, YouTube, Twitter and Flickr.

Laurie Buczek is Platform Vision Team Manager & Social Media Strategistwithin Intel Corporation’s Digital Marketing organization.  Prior to joining Digital Marketing, Laurie spent over two years as the Social Computing Program Manager where she was responsible for the major enterprise wide strategy & implementation of social computing for employees to connect & collaborate internally. Laurie began her social media journey three years ago while blazing a new trail for online marketing efforts by helping to launch & manage the first external social media community for Intel.  Laurie’s work has been published and showcased across the industry.  She is also a member of the 2.0 Adoption Council and Social Media Business Council. In addition to the experience within the social media space, Laurie has almost 18 years in high technology working in marketing, consulting and sales. In her life before Intel, Laurie worked for Forrester Research and Gateway, Inc.

There’s a new social media world order and its tentacles are reaching inside organizations.
Employees expect to connect and have conversations with coworkers as easily as they do with old high school chums on Facebook. Meanwhile, corporate communication, HR, IT and leadership are struggling with how to unleash social tools in a way that amps up communication, collaboration and employee engagement.

Dan Pontefract, head of Learning & Collaboration at TELUS, believes strongly that traditional management styles are obsolete and that organizations need to adopt a collaborative, open leadership approach, one that engages and empowers all employees. This inevitably means social software.

In this webinar, you will learn from someone who’s paving a trail through this new terrain. Pontefract, author of the new book, Flat Army, will give us a tour of the TELUS intranet and tell how he has driven a philosophical and cultural shift in the way TELUS communicates, collaborates and learns.

What You Will Learn:

• The importance of social tools to an organization’s culture, leadership programs and learning model
• How leaders can provide context, content and a vehicle for conversation through social tools
• Specific examples of social tools in leadership action

Who Should Attend

Social business is a team sport. Business leaders from many disciplines have a role to play and should attend this webinar, preferably as a group:

• internal communications, HR , learning, marketing, corporate communications, public relations, customer service, legal and media relations.

Presented by:

Dan Pontefract is a passionate leader in social business, Enterprise 2.0, learning, leadership and collaboration. He is author of Flat Army: Creating a Connected and Engaged Organization.

As head of Learning & Collaboration atTELUS, Dan championed the introduction of the TELUS Leadership Philosophy (TLP), an open and collaborative-based leadership framework for all 40,000+ TELUS team members. He further championed the use and deployment of collaborative technologies to complement both the learning and leadership frameworks. In 2010, Pontefract was acknowledged as a Vanguard Award winner and is a two-time winner of the Corporate University “Best in Class Awards” for the Leader of the Year. In 2012, SkillSoft awarded him the “Learning Leader of the Year” for his work at TELUS. Pontefract holds a Masters of Business Administration, a Bachelor’s of Education, and multiple industry certifications and accreditations. His first book, Flat Army: Creating a Connected and Engaged Organization publishes in March, 2013.

Practical techniques any manager can use to motivate new behaviors and deliver better business results

Why are managers employees’ preferred source of communication? Because employees crave information that affects their day-to-day lives – information that only their managers can provide. Andy Szpekman, president of AHS Communications, outlines what managers can do to meet employee expectations, become better communicators and be more successful managers.

You’ll learn the four competencies every manager needs, the type of communication employees demand, and proven ways to change people’s attitudes and behaviors. You’ll leave the session with a solid understanding of what separates outstanding managers from the rest, as well as useful tips and simple tools any manager can apply immediately on the job. Whether you manage others or advise those who do, this teleseminar will help you engage your organization’s employees to deliver their best work.

Learning Topics: 

• Six things every manager needs to do well
• What to look for when gathering employee feedback
• How to deliver a tough message effectively
• Stupid ideas about communication
• How to convey information, field challenges and brainstorm solutions – in under 15 minutes

Andy answers real-world questions on:

• Companies that are doing a good job at training their managers to be better communicators
• How to effectively measure whether a manager is communicating well
• advice and techniques to help managers be more open and forthright in their communications, even when they may fear repercussions from their management
• Specific advice for how to handle situations in non-public organizations, where laws prevent communications to be less timely than we would like it to be
• How to focus on listening rather than figuring out what you’re going to say when the other person stops talking
• the “huddle technique” to brainstorm solutions right after the change or problem has been communicated to employees
• The 360-degree survey technique to assess the effectiveness of manager communications
• The wisdom of setting up regular employee communication time

Who should purchase: 

• Line managers
• Functional managers
• Internal communicators
• Corporate communicators
• HR managers
• Change managers
• Internal marketers
• College/university libraries and bookstores

Instructor: 

Andy Szpekman provides HR and communication research, strategies and tools to improve business performance. His clients include Bank of America, BC Hydro, Cardinal Health, McKinsey & Co., Microsoft, News Corporation, Scholastic and Wachovia.

Earlier in his career, he led HR communication at Bank of America, served as communications manager for a global division of Warner-Lambert, and was a senior HR and communication consultant with Brecker & Merryman, Inc.

Andy is active in the Council of Communication Management and a former officer of the Metropolitan New York Association of Applied Psychology. His work has been featured in national news and business publications and leading trade journals. He holds a B.A. in psychology from William Paterson University and an M.A. in organizational psychology from Columbia University.

Measuring What Matters: Can We All Agree On What That Is?

• Bruce Klafter: Managing Director, Environmental, Health and Safety, Applied Materials.

  Nicolette van Exel: Director, Corporate Social Responsibility, SAP.

Karen Alonardo: Founder and CEO, CSRware, Inc.

Mobile is changing everything, including what employees expect from your intranet and internal communications. As employees increasingly see rapid improvements in their mobile user experiences on the open Internet, they’ll demand it from their organizations as well. Now Google has further emphasized its commitment to ‘Mobile First’ with the acquisition of Motorola Mobility. This could be a major game changer as other companies react to this challenge.

Now is the time to position your organization to take advantage of mobile technologies in 2012 to make better connections with employees working away from their desks for extended periods. Join Martin White, noted intranet and mobile expert, and Terry Pulliam, Director of Communications at Sprint, in this webinar to help communicators, HR and IT professionals start mapping out a sensible mobile strategy. Hear what’s working, how one leading intranet is tackling the challenges of mobile, and what you should be thinking about right now.

What You Will Learn:

• What mobile isn’t (the desktop only smaller)
• Where to start – what do employees really want?
• Making a business case for investing in mobile
• Who should own mobile service development inside the enterprise
• The technology and governance of mobile collaboration
• Why mobile intranet design is only the tip of the iceberg
• The trade-offs between web apps and native apps
• Key considerations when choosing your mobile strategy
• Lessons to be learned from best-practice mobile intranets

Presented by:

Martin White is a leading European authority on intranets, workshop leader, columnist, book author, professor and Managing Director of Intranet Focus Ltd. Over the ten years has undertaken assignments in North America, Europe and the Middle East as well as in the UK. He has extensive business experience in the USA, having first visited in 1975. In the early 1980s he worked for Creative Strategies International, Cupertino, and from 1984 to 1989 he was a senior manager at International Data Corporation, Boston. He has keynoted a number of US conferences, including the Enterprise Search Summit in 2004 and in 2008. He is the author of The Content Management Handbook, Making Search Work, and Successful Enterprise Search Management (with Stephen Arnold).

Terry Pulliam is communications director at Sprint, where she guides the strategic direction of the company intranet and social media sites, employee communications editorial strategy and creative media services.

Terry and her team have received numerous IABC Gold, Silver and Bronze Quill awards, and her work has been recognized in industry forums including “Intranet of the Year” from the International Quality and Productivity Center, and CIO “50/50 Award” for top 50 intranets. She is a past president of the Kansas City chapter of the International Association of Business Communicators.

Previously, Terry was director of internal communications for Sprint’s wireless division. She has also worked for a national association and advertising agency J. Walter Thompson. She holds a journalism degree from the University of Missouri – Columbia.

Who Should Attend

• Intranet managers, internal communications, IT, human resources, public relations, corporate affairs, media relations, and issues management.

“Great overview.”

“Provoked thought on avenues and alternatives I hadn’t considered for addressing security concerns.”

Internal communications measurement is fast becoming a critical skill for communicators and the profession as a whole. Knowing the basics of research, analysis and reporting are essential to the ability of internal communication to deliver business results that drive corporate performance. Using research the right way will help you continuously improve programs and earn the respect of leadership.

Recognizing that this is not a shallow topic, and measuring internal communications is different than measuring PR, Communitelligence has invited two of North America’s premier experts to walk us through the most critical insights and tactics that all communicators need to know. This webinar won’t make you an instant measurement expert, but it will school you enough to shift your role and amp up your department’s output to the next level.

What You Will Learn:

• The new normal: how leading companies are measuring and reporting their internal comms programs today
• Starting with the basics: how to set measureable objectives
• Moving the needle: a scientific approach to isolating the effect of communication on employee behavior
• How to conduct research and plan your goals and program accordingly
• Aiming for the holy grail: some simple ways to measure communication’s effect on employee engagement
• Asking the wrong questions: the 10 biggest measurement mistakes
• How to analyze basic data to find actionable insights

Presented by:

 Angela Sinickas ABC is author of How to Measure Your Communication Programs (now in its third edition), and chapters in several books. Her 140 articles in professional journals can be found on her website. Her pioneering work in measuring the effectiveness of organizational communication has led to consulting assignments and speaking engagements in 29 countries. Her work has been recognized with 17 international-level Gold Quill Awards from IABC, including two for her website, and a Bronze Anvil from PRSA for her measurement newsletter. 

Claire Watson, ABC, APR is president of Words with Wings . . . where strategy meets inspiration, and a master communication strategist with a passion for excellent communication. Her work has earned 30 international and over 150 national and provincial awards of excellence. She has managed multi-faceted communication programs for the federal and provincial (Saskatchewan) governments, and for private sector companies. Teacher, speaker, author, mentor and a consummate professional, she has taught Public Relations and Communication Management for the University of Regina. Her broad range of experience includes the full range of integrated employee, marketing and communication activities. Claire has worked with IABC at the chapter, regional and international levels for 17 years. She was the recipient of the 2012 IABC Chairman’s Award for global leadership in communication and service to the Association.

“Participating in this webinar was a wonderful experience that is worth a repeat!”