Too many companies – including some who should know better – still think that you have to choose between making money and making sense. You don’t.
A systems ecologist and business strategist with nearly 40 years experience in business, communications, and environmental innovation, Friend combines broad business experience with unique content experience spanning strategy, systems ecology, economic development, management cybernetics, and public policy. Tomorrow magazine called him “One of the country’s leading environmental management consultants—a real expert who combines theoretical sophistication with hands-on, in-the-trenches know-how.”
Friend is Adjunct Faculty at Presidio Graduate School, and guest faculty at California College of the Arts. He lectures widely on business strategy and sustainability issues and writes The New Bottom Line, offering strategic perspectives on business and environment. Friend is author of the acclaimed book The Truth About Green Business.
