B.L. Ochman helps companies integrate social media tools and blog advertising into their communications to engage their audience and increase their sales. She is an Internet marketing strategist to Fortune 500 companies including IBM, McGraw-Hill, American Greetings, Ford Motors, Simon & Schuster, Cendant, Kaneka Corporation and others. She is internationally respected blogger whose blog about Internet marketing, What’s Next Blog, is rated in the top 50 in the world by Ad Age Power 150, where she also is Number One among women business bloggers. She heads the creative team of whatsnextonline.com. Her articles and case studies about Internet marketing trends appear in MarketingProfs, MediaPost, Businessweek Online, and several other publications. Before turning her talent to the Internet in 1995, Ochman ran an award-winning New York PR firm that she grew to one of the 100 largest independent PR firms in the US, with clients including Stew Leonard’s, Miracle-Gro Plant Food, The American Dairy Association, Kaneka Corporation and many more.
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