Gerard Braud cut his teeth in the crisis arena as a front-line journalist for 15 years, covering events that included one of the nation’s deadliest train derailments, one of the worst federal prison riots and some of the country’s worst industrial accidents and natural disasters. As the head of Braud Communications, he has created proven methods to help organizations communicate with the media, employees and other stakeholders during a crisis. After the events of September 11, 2001, Gerard was commissioned to write the crisis communications plan for the Internal Revenue Service and its 800 offices across the U.S. A native of Louisiana, Gerard prepared a crisis communication plan for the City of New Orleans in 2002 that was rejected due to lack of funding.
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