After 25 years as a journalist and publishing executive, I dedicated myself to studying persuasion full-time, researching ancient and modern rhetoric and linguistics, interviewing rhetoricians around the country, and studying modern neuroscience. I live with my wife on 150 acres in New Hampshire–though I find myself traveling for clients about 40% of the time. We have two grown children who feature prominently in my books.
I share the secrets of persuasion in fast-moving, interactive presentations to groups ranging in size from 100 to 2,000. Recent appearances include Prepaid Expo (Orlando), National Association of Realtors (Lake Tahoe), Beachbody (Orange County, CA), University of Virginia, CUE (San Antonio), Southwest Airlines (Dallas), and Mindshare (Bali, Indonesia). You can see my clients and what I did for them here.
Combining rhetoric with marketing techniques, I teach some of the most powerful tools of persuasion, ranging from “Ethos C4” to the “Eddie Haskell Ploy.”
