A world-renowned authority on corporate nomenclature, author of two major books, Naseem is featured in over 100 articles worldwide, annually. Today, Naseem is invited to speak all over the world. His talks are always very insightful, and provocative. He advises CEOs of Fortune 500 and other leading corporations on all matters of complex global naming in the e-commerce.
Following are some key issues, which Naseem has been credited and critically acclaimed for.
1979 – Rendered some 25,000 opinions on the availability, suitability and registrability of business names as part of three year training by the Federal Government Trademark Office.
1980 – Published a 400-page reference manual entitled “How to Name a Business
or a New Product”, which became a point of reference for major corporations in the industry.
1985 – Setting up procedures at IBM HQ, to handle global naming which were then more than 1000 new products and services announcements annually.
1990 – Forecasting major corporate naming trends and introducing The Rules of Modern Corporate Nomenclature, which received global attention, awareness and a worldwide appetite for graphic design companies to venture into naming.
1995 – Writing “Naming for Power”, and also “Domain Wars”, which correctly predicted the domain bubble, cyber-branding and dot.com epidemic, this now has become a major chapter in the history of corporate naming.
2000 – Introducing the concept of “Corporate Domainization”. Where Corporate Identity may be invisible and colourless, yet accessible to millions in cyber space in over 200 countries around the world, round the clock and in full motion.
Some thirty years ago, Naseem founded ABC Namebank Inc. in Toronto and New York, to solely concentrate on corporate nomenclature. Now, ABC Namebank is an excellent source for global naming solutions, and over two decades has acquired world-class reputation and know-how on corporate naming and global domain issues. This level of specialization is unmatched by any other agency in the world.
