At Cisco, they’ve changed the way they use words. It’s saving them money and helping them work together better. It’s connecting the internal culture to the business in deeper, more meaningful ways. And that’s helping them serve customers better and sell more. In this session, Mark Buchanan, program lead for Cisco’s brand language initiative, paints…… Continue Reading
The profession of corporate communications is steeped with tradition. Though there are many new channels, we tend to use them to say the same old things. Employees have a multitude of ways to express themselves after hours, but at work, they tend to have much less voice. This imbalance leaves the unstated impression that all…… Continue Reading
Are you tired of struggling to get—and keep—people’s attention and convince them to take action? You can improve your ability to connect with and influence others by learning how our brain works and applying some simple techniques based in neuroscience. Forget about right brain/left brain, an archaic concept. Instead, the “social brain” drives our thinking…… Continue Reading
Why are managers employees’ preferred source of communication? Because employees crave information that affects their day-to-day lives – information that only their managers can provide. Andy Szpekman, president of AHS Communications, outlines what managers can do to meet employee expectations, become better communicators and be more successful managers. You’ll learn the four competencies every manager needs,…… Continue Reading
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