Isn’t it interesting that these skills are the ones that communicators need to succeed today, and some of them are directly tied to the communication profession.… Continue Reading
Isn’t it interesting that these skills are the ones that communicators need to succeed today, and some of them are directly tied to the communication profession.… Continue Reading
Complex, verbose, self-obsessed, jargon-rich language is an insidious pandemic in the world of corporate communications. But should we accept it as a given, or wage a silent war? Cisco Systems chose the latter, and will share their battles and victories at an Oct. 29 Communitelligence webinar, Change Your Business By Changing Your Words by Mark Buchanan,…… Continue Reading
By Liz Guthridge Words matter. However, words and other aspects of communication do not reliably spur action. Those who want to believe that communication is the answer to everything—especially inspiring others to change their behavior—need to dispel themselves of this dangerous myth. For example, take the deadly safety defect that General Motors is grappling with…… Continue Reading
That tiny little central cortex is a terrible thing to waste. Yet, we’re doing it every day, say neuroscientists delving deep into our craniums. “If we were running a marathon wearing too tight shoes and clothes, we’d pay attention to the blisters and the poor circulation and make fixes. But with our brain, we just accept sub-par…… Continue Reading
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