Bottom Up and Top Down: Operationalizing Social Responsibility

Marketing

By Ralph Reid, VP, Corporate Social Responsibility and President, Sprint

Presented at Communicating Sustainability 2010, organized by Communitelligence

Speakers included: Michael Splinter, Chairman and CEO of Applied Materials; Matthew Bishop, author of Philanthrocapitalism; Dave Stangis, Vice President, CSR/Sustainability at Campbell Soup Company; Gil Friend, CEO of Natural Logic; Steve Lippman, Director of Environmental Strategy at Microsoft; Judah Schiller , Co-founder and CEO of Saatchi & Saatchi S, North America; Amy Skoczlas Cole, Director of the eBay Green Team; Shel Horowitz, ethical/green strategist; Christine Arena, CEO of sparkUp; Lindsey Held Bolton, Senior Director of Sustainability Global Communications at SAP; Ralph Reid, Vice President, Corporate Social Responsibility at Sprint; Laura Rodormer, Director of Corporate Citizenship for McKesson; and Bruce Klafter, Managing Director, Environmental, Health and Safety at Applied Materials.

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