Does your current intranet suffer from limited employee involvement orusefulness? Or just a plain lack of interest? Perhaps it’s time to hit the “reset” button and start from scratch. Using their own intranet site as a case study, the internal communications team at ESPN will show how a variety ofsocial/collaborative tools were incorporated to help build a dynamic and business-focused site.
Find out how:
- An intranet with engaging storytelling, combined with collaborative work tools, can strengthen internal communications.
- Involving employees throughout the relaunch process can help focus and expedite the roll-out plan.
- Employee-generated content can drive more traffic to a site and increase workforce engagement.
- Online video, podcasts and blogging can jump start business conversations between senior executives and employees.
Presenters:
Alex Cortes is Senior Manager, Internal Communications at ESPN. He has been part of the ESPN Corporate Communications department since June 2000. In that time he’s worked in a variety of external PR roles, including viewer response & consumer relations, TV listings and network publicity, and content management of ESPN’s media website. In July 2008 Alex assumed his current position focused on internal communications.
In his current role Alex works on various projects designed to promote and enhance the use of ESPN’s internal communication platforms (intranet, in-house TV network, campus radio, digital lobby displays, etc.), to strengthen collaboration and awareness across the organization. As senior manager, internal communications, he ensures that information reaches employees through a variety of sources and technology to serve the needs of the ESPN community.
Alex was graduated from Central Connecticut State University (CCSU) with a degree in Business Management & Organizational Behavior. He currently resides in Southington, CT.
Abbie Bridges has been with the Walt Disney Company since August 2005. Prior to joining ESPN, she held a variety of internal communications positions supporting Walt Disney Parks & Resorts including, internal communications associate for Disney’s Animal Kingdom and Animal Programs and administrator of safety & healthy training and education.
At ESPN, Abbie helps lead the company’s internal communication platforms including, intranet, in-house TV network, campus radio and digital display boards.
Abbie is a graduate of the University of Georgia and holds degrees in Advertising and Sociology.
